Saturday, 5 November 2011
Innovations continue apace in the world of publishing. One of the most interesting I’ve come across recently is down to the first Scottish e-publisher: BLASTED HEATH.
This is the creation of uber agent, crime writer and good guy, Allan Guthrie with his mucker, social media expert (whatever that is) Kyle McRae. They have launched with five titles – including Dead Money by Ray Banks, and The Man in the Seventh Row, a debut novel by Edinburgh journalist Brian Pendreigh.
So far, so commendable – and this is where it gets interesting.
Blasted Heath have come up with a boxed set of all five books in three file formats on a branded USB stick in a gift presentation pack. The whole thing is about the size of a tobacco tin and comes complete with fold-out cards describing the accompanying books. Genius or what? I hope this can be patented cos I see this being copied big time.
The USB stick costs £12.99, and at the moment (as far as I can see) it is only available on mail order from their website, www.blastedheath.com, but there’s been interest from independent bookshops. There are discounts on the website this weekend. See what you can pick up as taster.
You can thank me later.